Jesus was against selling things in church

All those modern churches with their church shops might not have got along with Jesus. He drove people out of the temple shouting, “My house shall be called a house of prayer, but you are making it a den of robbers.” (source)

If you want to really upset your pastor, you could try copying Jesus.

Heretics must believe

Heretics must believe. More than anyone else in an organization, it’s the person who’s challenging the status quo, the one who is daring to be great, who is truly present and not just punching a clock who must have confidence in her beliefs.

Can you imagine Steve Jobs showing up for the paycheck? It’s nice to get paid. It’s essential to believe.

Seth Godin, Tribes: We Need You to Lead Us

The prevailing wisdom is that advertising drives sales

That’s why the big technology companies try to collect so much data on you.

What if you did something else, like listen to what your customers are telling you they need?

Perhaps you don’t need more data for more ads; maybe you need to shut up and use your ears.